Nathalie Hoffman (EMBA ’04) is the founder and CEO of Brazil Business Link, the principal of law firm Nathalie Hoffman & Associates, and a proud double Bruin, with a J.D. and an Anderson MBA. Hoffman is a trail-blazing businesswoman at the forefront of establishing business relations with the entertainment and renewable energy industries in Brazil.

James L. Witt, member of President Bill Clinton’s cabinet and CEO of Witt Associates, for which Hoffman was a consultant, praised her, saying, “Nathalie’s unique experience, contacts and general expertise on Brazil helped us seamlessly enter this new market. Equally important, Nathalie is a relentlessly hard worker, a quick study and passionate about what she does.”

Hoffman talked with us about her experiences, the challenges she’s faced, her values and her journey thus far.

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