We’ve been the preferred “link” between the U.S. and Brazil for a multitude of industries and companies for over 30 years.

Nathalie and Kiefer Sutherland in Sao Paulo to shoot his commercial for Citroen.

Nathalie and Bruce Willis on the set of his commercial for Ajinomoto.

Nathalie and Ray Charles on the set of his commercial for a Brazilian beer company.

Nathalie attending the Datagro sugarcane ethanol conference in NYC.

Nathalie at a Geena Davis Institute on Gender in Media event with Academy Award-winner Geena Davis, founder of the Institute, and Madeline DiNonno, its CEO

Nathalie moderating a panel on biofuels with her panelist Nobel Prize winner Dr. Frances Arnold at the annual Milken Institute Global Conference.

Nathalie and Arnold Schwarzenegger on the set of his commercial for CCAA Language Schools.

Nathalie and Whoopi Goldberg on the set of her commercial for a Brazilian beer commercial.




Nathalie Hoffman is CEO of Los Angeles-based Brazil Business Link, a firm that provides strategic advice and business development services across a wide range of industries, including renewable transportation fuels, entertainment, disaster planning, prevention & response, and international mega sporting events such as the World Cup and the Olympics. The common denominator among BBL’s clients is that their projects or businesses have a U.S. – Brazil nexus. Industries of special expertise are motion picture, television and streaming production, distribution and financing, and advertising and commercials.

Ms. Hoffman, a member of the California Bar with an M.B.A., has been doing business in and with Brazil for over 30 years. She is highly regarded by her peers, having been rated AV-Preeminent, the highest rating possible for both legal ability and ethics, by Martindale Hubbell for over 25 years. Fluent in Brazilian Portuguese, she assists American companies seeking to sell their products or services to Brazilian companies or the Brazilian government, including recommending Brazilian counsel, finding and vetting prospective partners, providing advice on strategy for entering the market, assisting in the preparation of responses to RFP’s and negotiating deals. Similarly, she assists Brazilian companies with their projects or businesses in the U.S., including following the evolution of laws and regulations that affect them and representing them before agencies of the State and Federal governments. Formerly a lawyer at O’Melveny & Myers and a partner of the international law firm of Sidley Austin LLP, Ms. Hoffman’s law firm, Nathalie Hoffman & Associates, may provide the documentation of resulting contracts or legal research where applicable.

Ms. Hoffman served two terms as president of the Brazil-California Trade Association and was an advisor to the California-Brazil partnership, an initiative of the California legislature. Nathalie got a BS in Mathematics from the University of Michigan, graduating with High Distinction, and subsequently earned her J.D., Order of the Coif, at UCLA Law School. More recently, she earned her M.B.A. at the UCLA Anderson School of Management. Ms. Hoffman has spoken on or moderated numerous panels related to Brazil at conferences, including at the Milken Institute’s annual Global Conference. When she speaks in Brazil, she does so in Portuguese. In addition to her work as a lawyer and business consultant, Ms. Hoffman has fifteen years’ experience as an entertainment industry arbitrator.


Nathalie speaks and writes Portuguese fluently and is able to conduct meetings entirely in Portuguese. She is not simply a meeting arranger, but a strategic thinker who was invaluable in formulating strategies for each potential client after the meetings. Along with her existing relationships with the people with whom we met, we were able to start at the top with a warm relationship with every executive or government official with whom we met. We could tell that the Brazilians shared our confidence in her and respected her. Nathalie’s unique experience, contacts and general expertise on Brazil helped us seamlessly enter this new market. She made a number of key recommendations, including advising us on law firms, location of the best office space to maximize our business, and in-country staffers that have all worked out very well. Equally important, Nathalie is a relentlessly hard worker, a quick study, and passionate about what she does. I very much enjoyed working with Nathalie, and I recommend her highly to any organization wishing to enter the market in Brazil, or grow their existing business.


James L. Witt, Chairman, Witt Associates

Over these almost three decades, Ms Hoffman has provided business development and/or legal services to clients from diverse business sectors, including heavy industry, such as the oil industry and agricultural equipment, to intellectual property-related projects, including those with a nexus to the FIFA World Cup and Olympics. She has helped foreign companies to enter the Brazilian market, assisting them to have a positive and seamless experience in a market that is daunting to those who have never been there or don’t have the right help. With her fluent Portuguese and her “cultural fluency”, she is able to find the right law firm, accountant, office space, etc. She’s as comfortable in Rio de Janeiro or Sao Paulo as she is in Los Angeles, California…I have no hesitation in recommending Nathalie Hoffman’s services to any entity or individual interested in doing business or increasing its business in Brazil or alternatively for Brazilian companies seeking to enter the US. Entering, developing business and succeeding in a country that’s not your own is always a challenging undertaking and it’s necessary to have trusted and experienced advisors to help an entity through the process. Ms Hoffman’s professional life and career clearly represent a guarantee of accumulated knowledge and experience in all these challenging domains.


Edgard Telles Ribeiro, Ambassador & Head of the Brazilian Financial Office in New York, Brazilian Ministry of External Relations

Nathalie is an outstanding US lawyer with deep roots and thorough knowledge and understanding of Brazil and its legal system and business environment. Her proficiency in Portuguese and the fact that she has lived and worked in Brazil allow her to bridge the cultural gap with ease. Her management and lawyering skills make her a key business development tool for any US companies willing to do business in Brazil and Brazilian companies on thriving in the USA, especially in California, where she is based. Nathalie certainly is a door-opener in both jurisdictions.

Neil Montgomery, Founding and Managing Partner & Associados, São Paulo, Brazil, Montgomery & Associados

A Nathalie é nossa parceira há muitos anos. Ela é uma pessoa que conhece bem o mundo do Entretenimento e Licenciamento em Los Angeles e ao mesmo tempo conhece muito bem o Brasil e seus aspectos econômicos e culturais o que sempre facilitou no entendimento dos nossos projetos.

Translation: Nathalie has been our partner for many years. She is a person who knows well the fields of entertainment and licensing in Los Angeles and at the same time knows very well Brazil and our economic and cultural aspects, which has always facilitated her understanding of our projects.

Marcius Dal Bó, Divisão de Marca e Comunicação, Grendene